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In Between the Covers
Randy Mayeux, First Friday Book Synopsis
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small
Thinking Behind by Bernd H. Schmitt will change the way
you approach planning. Many strategic planning frameworks analyze
and tweak the past, compelling conclusions of modest incremental
change which are stuck in the same narrow paradigm. In his book,
Mr. Schmitt offers ideas to stimulate breakout strategies that
create fundamental change in the marketplace. The reader of
this article will look at planning differently by investing
minutes, not hours in learning these ideas.
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